What is Bootstrapping? Bootstrapping is the process of building a business from scratch without attracting investment or with minimal external capital. It is a way to finance small businesses by purchasing and using resources at the owner’s expense, without sharing equity or borrowing huge sums of money from banks. For many entrepreneurs, it’s not always …
TAM / SAM / SOM is a model for market sizing and can quickly provide a sense of the opportunity before making deep investments in pursuit of it. The model requires developing three graduated estimations of the market – the total available market (TAM), the part of that market that is serviceable with the solution …
With many businesses focussed on firefighting the problems created by the pandemic in the present, it can be easy to overlook the need to consider the future. We may be saving with less wear and tear on our cars and exercise may be of interest all of a sudden but as a business, how are …
